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Using our Event Hub product and on-site event attendance. Hansell added QR codes to each page of the printed catalogue which exhibitors could ‘point’ to any web content. We also set-up and manned a stand at the event to provide guidance to exhibitors and attendee’s alike as to how new media products such as qr codes can be used to communicate better with customers and ultimately develop more business.
A is for Audience Research your target audience, what are their needs and how does your brand meet them? If it meets their needs consider how can you continue to keep them interested. If needs aren’t being met think how can you refocus your brand to match them more. B is for Brand Continue to analyse your […]
On Tuesday 13th September Wines of Chile hosted a fantastic trade and consumer event at the Old Truman Brewery in East London; the biggest gathering of Chilean wine in the Northern Hemisphere. 52 wineries showcased over 400 wines; as well as 7 independent food and drink stallholders and a feature tasting area that was replaced with […]
Photography is one of the most powerful sources of communication; not only does it have the ability to deliver a message in an instant but it also speaks a universal language and can reach almost any audience. Therefore photography is vital tool in our creative ‘toolbox’. Effective imagery can be the make or break of […]