Following a successful 5-way pitch Hansell Design & Ecce Media were commissioned to completely overhaul the International Wine and Spirit Competition website. With over 4,000 entries across a broad variety of Wine and Spirit it was vital the entrants could easily enter the competition. A complex project which 'under the hood' communicates with the client bespoke CRM and Finance systems. The challenge (which we delivered on naturally) was to deliver "a visually appealing and easy to use modern website". With more new features to rollout over the coming months and orders being received only days after launch it's clear there is more to come from IWSC in 2016...
A is for Audience Research your target audience, what are their needs and how does your brand meet them? If it meets their needs consider how can you continue to keep them interested. If needs aren’t being met think how can you refocus your brand to match them more. B is for Brand Continue to analyse your […]
On Tuesday 13th September Wines of Chile hosted a fantastic trade and consumer event at the Old Truman Brewery in East London; the biggest gathering of Chilean wine in the Northern Hemisphere. 52 wineries showcased over 400 wines; as well as 7 independent food and drink stallholders and a feature tasting area that was replaced with […]
Photography is one of the most powerful sources of communication; not only does it have the ability to deliver a message in an instant but it also speaks a universal language and can reach almost any audience. Therefore photography is vital tool in our creative ‘toolbox’. Effective imagery can be the make or break of […]